This website uses cookies to ensure you get the best experience on our website. Learn more

Contact Us |

As online retail continues to grow, many charities are seeing the amounts raised via donations in physical collection tins decline. Optomany and the Pennies Foundation have joined forces to bring the concept of the digital collection tin to the online world enabling retailers and their customers to continue to raise money for great causes.

Optomany has integrated Pennies across its entire product range on the axept® platform, allowing retailers of any size to offer Pennies to their customers online. In-store or across all channels.

The ecommerce integrations allow for the simple addition of the donation functionality on your payment page, automatically managing and reporting on the donations made, enabling quick and easy reconciliation and monitoring of you and your customers’ generosity. Depending on the anticipated level of annual donations you will be able to either nominate a charity of your choice or contribute to a range of well-known charities chosen by Optomany and the Pennies Foundation.

Engage your customers and add brand value

Pennies works with you and your chosen charity to share the impact of your customers’ small change and to say thank you, bringing them closer to your brand. Adding the digital charity box benefits your clients, and brings to life your own Corporate Social Responsibility policy by unlocking giving.

Engage and motivate staff

Introducing Pennies into your business can motivate staff who can identify with how their work can make a huge difference to charities across the UK.

Retailer demand is on the rise

Pennies already works with over 50 organisations in range of sectors including retail, hospitality, holiday and leisure. Now is the time to join the micro-donation movement.

Efficient and no cost

Once switched on, Pennies works quietly in the background and there are no ongoing costs to support.

No delays at the checkout

The customer is presented with a one click option asking if they wish to donate on the payment page. It’s their choice, and even easier than dropping coins in a charity box.

Control and flexibility

You may choose the charity, and whether your customers donate via a round-up or top-up option. You can switch at any time, and it is always your customers’ choice to give.

Pennies is available on the following Optomany products.

Please contact us if you would to learn more about joining the digital giving revolution.